Ad Words Mgt » The Scare of Click Fraud http://adwordsmgt.com/blogs Adwords Management Services Fri, 29 Oct 2010 15:05:40 +0000 http://wordpress.org/?v=2.8 en hourly 1 The Scare of Click Fraud http://adwordsmgt.com/blogs/the-scare-of-click-fraud/ http://adwordsmgt.com/blogs/the-scare-of-click-fraud/#comments Fri, 26 Feb 2010 12:42:00 +0000 Philip Wayman http://adwordsmgt.com/?p=287 We should know that click fraud is a very serious and critical problem in the world of internet advertising today. Although, Google takes zero – tolerance stance or defensive measure on any of the suspected cases of click fraud.

Same with the print media experiences that drop a readership and advertising, web –based pay per click or PPC advertising opportunities will go through Google’s AdWords and AdSense programs are steadily on the rise.

However, these internet advertising programs does not have their flaws; an ad click fraud is a critical and serious problem that has prompted Google to take a zero-tolerance stance when a web giant will try to maintain the integrity of every AdSense and AdWords internet advertising programs.

Click fraud is actually the act of clicking any advertisements on the internet with the intent of earning money or to drain a competitor’s advertising account. The fraudulent ad clicks that are extremely problematic, since, it will undermines the integrity of the Google AdWords program and there are other similar internet-based PPC advertising programs that has involve clicking on any ad that contains a link that, in return, will direct the clicker to the advertiser’s web page.

There are actually other forms of click fraud such as the dishonest individuals that takes part by doing click exchanges that is mistakenly believed that they could be held responsible for the clicks that has originate from another person’s IP address. But in reality, Google is wise enough to the click exchanges, so any other suspicious pattern of any ad clicks — and even those that started from another person’s IP address — that is consistent with the click fraud will serve as a sufficient grounds for a lifetime ban from the Google’s AdSense program.

The other is by promoting an invalid click by instructing a blog or website visitors to click the on ads. By promoting a fraudulent ad clicks will considered a serious offense that’s will be a ground for the termination of a website or blog of any affiliated AdSense.

Google has ultimately decided to implement the click fraud appeals process, though it is then believed that a very small percentage of accounts in Google are ever reinstated by following cancellation that is due to suspected click fraud.

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