Posts Tagged ‘Make Money with AdWords’
Earning money on the internet often means advertising, pay per click advertising is one of the most effective methods to generate traffic to your website. Those who click on pay per click ads are in the buying rather than browsing category, there are numerous pay per click platforms out there, and Google AdWords is the most popular.
If your are not showing up for some important keywords or if your site is entirely commercial and offers little or no content then pay per click is an advertising model that you may want to consider Google AdWords enables advertisers to place their ads in the right hand column of search results. Instead of offering placement in the organic search engine results, it allows work at home sellers to reach their target market in other networks.
While Google AdWords is a handy tool for marketers who want to increase their conversion rate, it has to be used properly if it is to be effective. You need to manage your ad campaign carefully if you want success with Google AdWords, carefully paying attention to the following elements.
Keyword Selection- choose relevant keywords that your buyer might use but they also have to accurately reflect your website’s offer, it is recommended that you avoid using broad or vague keywords. If you sell diving equipment avoid the keyword “diving.” These types of keywords will not help you earn money on the internet or working online because users who search with these types of keywords are in the browsing phase, keyword phrases and keyword variations such as “red diving outfit” will be more effective.
Google Adwords is all about ROI – Return On Investment, you spend money to make money, just like investing in stocks. The beauty is that if you’re smart and follow the right advice, you can pay a few dollars to make fifty or sixty back,now that’s the kind of investment that you wanted to continue to make everyday.
Here are some tips to get you started on a killer return for your money on Adwords:
1. Make sure you use your keywords heavily in your ads and landing pages- simply means your ad title, ad description, ad display URL, in your landing page title, in your landing page meta description and also in the body text of your landing page of course giving you a really good quality score which will in turn reduce the cost per click on that keyword, hence opening up the profit margin for you.
2. Explore cheaper clicks on the content network- Google ads on other people’s web pages are another form of PPC advertising which anyone can activate on the PPC campaign. Select the content network option and pick your placements, these are the types of websites you want your ad to run on. Google automatically suggests high traffic websites based on the keywords you feed it. There’s a high amount of relevance when you start running your ads on these websites. With content network, you can get the same ads in your normal campaign running at ridiculously lower cost per clicks opening up your potential profit margins reducing the risks of breaking.
Google Adwords is an amazing tool for driving a lot of traffic to your website. There are several important things that you must do to make your AdWords campaign a success, but many people do not follow these principles and end up wasting a lot of money. Let’s focus on how to select the keywords that will make your Google AdWords campaign a success.
The trick is to use lots of low competition keywords. Many people make the mistake of basing their Adwords campaign on 1 or 2 keywords that lots of people are searching on, these keyword almost always have high advertiser competition, means you will end up paying a lot of money each time someone clicks on your advert. It is better to select many keywords that have low competition, these keywords individually may have a lower search volume but when combined they will add up to a lot of searches, means that you get the same amount of traffic for a lot less money.
The keywords still need to be as relevant as possible to the services you offer. You can find lots of relevant keywords using the Google Keyword tool, just type in ways your potential clients might use to search for your services and the keyword tool will show show you all the different variations being searched on along with the search volume and advertiser competition of each keyword. Use Google Adwords to generate a lot of traffic and income to your own and clients websites.
1. Failure to Target Keywords- the most basic mistake you can make using generic keywords will not only raise the cost per click, it will also result in failure to convert clicks into sales. The competition for single word keywords such as “marketing” will be very fierce and that will drive up the cost per click. Many marketers focus on keywords that are very popular but also, very very expensive.
2. Failure to Organize Ad Groups Properly- make sure you organize your Adwords campaigns into closely related Adword groups. From your primary keywords, build a series of tightly focused and related keyword phrases for each ad group. It does not matter how many ad groups you create, the terms within each group are tightly related and not too numerous.
3. Failure to Track Ad Performance- a common but crazy failure when you consider that Google supplies its own free tracking service. If you don’t track your ads you will have no idea which ones are working. You can track individual keywords within the groups, to find which groups are performing best and your best performing keywords within the groups.
4. Failure to Budget Properly- daily budget is one of the factors that Google measures when deciding which adds to prioritise. Single Google ad on a five dollars a day budget is really not going to achieve very much for you, this means that if you have less than $150 a month to invest in Google.
1. It is important to make sure that the ad is relevant, although it might seem to be common sense but it is astonishing that most people don’t do it, if you put “New TV” on your ad for selling a Sony XYZ Plasma TV, the ad will be unrelated to the product and 80%+ people who click will not buy your product since they might be looking for information. Whereas if the ad had “Sony ABC LCD TV” instead, the product will catch the attention of everyone who clicks on the exact model which you are selling thereby increasing the sales.
2. The ad should be concise, make a few ads if you have various keywords which should be linked to the site for achieving a high rank.
3.“Landing page” or “pitch page,” the page which is sent to the person who click on one of your Google Ads and it should be related . There are many advertisers who post ads on weight loss and on the contrary says something about “Getting 6-packs in 30 days” which is improper, a woman may click the site to lose a few pounds and not to look for 6-pack in one month.
4. Lot of versions of the ad is to be tested to choose the best option. What matters at the end of the day is uniformity and getting more for your money.
5. If you continue with your results, you will find it very simple. It is important to see that what you’re paying for is not unworthy .
Here are just a few options when thinking about an offline marketing campaign:
- Newspaper Advertising – requires only a computer and 800 number, information about newspapers from around the country is easily researched online and ads can cost as little as $10 per week.
- Flyers – a big one for those who have time but little money. Getting flyers or business cards made is cheap and easy using a site like vistaprint.com. And spend a couple of hours a day papering parking lots. The key with this plan is to put out a lot of flyers.
- Bandit Signs – three line signs that reside at intersections and other high traffic areas which direct prospects to an 800 number with a message. Cost between $2-$5 dollars each and work wherever your prospects pass by or congregate.
- Warm market – advantage approaching people you know because a level of trust exists between you, many marketers can get off to a quick start by starting here.
- Article campaigns – free to do, establish yourself online as a respected and knowledgeable marketer in your niche, you definitely know more than most people about your business.
- Blogging – you share information about your area of expertise. Once people see you as a helpful resource, they will begin to seek you out, the key here is to provide new content on a consistent basis. You can start today with a free site from WordPress or Blogger
You, the user, place an ad with Google, you write out a few short lines of what you’re promoting, specify your keywords, and link your ad to the page you want to send people to. Google places this ad on the right hand side of its page when someone searches for your keyword. Essentially though, a keyword is a word or phrase being searched for on Google which will trigger your ad to appear.
How to Write an Add- create a Campaign in AdWords called “Guitar”. The title of the Campaign is not super important, but at least make it something related to what you’re selling, next you want to title your Ad Group. The title of the Ad Group is very important, and is relevant to all the keywords you’re going to add to your Ad Group. Your Ad Group title is important, because it will be the base keyword for all your keywords., let’s say I want to sell Gibson guitars.
Optimizing your Adds- always split-test your ads. The smallest change could dramatically change your CTR. To split-test ads, go to your Ad Group, then Ad Variations, then Create New Ad. You will create an ad that is very similar to your first ad, but with some slight difference. If your title is “Electric Gibson Guitars”, try changing it to “New Electric Gibson Guitars” or “Great Electric Gibson Guitar Models” you could also try reversing your second and third lines, or changing their wording too.
Here are some points to consider in hiring one:
1. Do You Really Need a Google Adwords Expert?- Companies and websites that earn thousands each month are welcome to hire a Google Adwords consultant, if you are just a small company or own a small website, one option you can do is to train yourself or one of your employees to master Google Adwords.
2. How Will You Search for a Google Adwords Expert?- you can get a Google Adwords consultant through word of mouth, your best shot at getting a genuine expert is through research – search for Adwords bloggers because most of the time, these people gives out tips and pieces of advice about Google Adwords. Adwords bloggers are also qualified to help you understand the ins and outs in Google Adwords.
3. How Much Does a Google Adwords Professionals Cost?- depends on the person you hire, especially in the field of freelance services and there is no clear-cut estimates as far as their fees are concerned. The usual going rate for an Adwords professional lies between $20 to $100 an hour, depending on the experience and the person’s location.
4. Or Should You Instead Find a Good Course and Be the Expert Yourself?
It is much easier to do it on your own than expect someone to do it for you, given the significance and benefits that you can get from Google Adwords. Consider it a good investment for yourself and your business as well.
Cost Per Click (CPC)- this is the amount you’re going to pay every time someone clicks on your AdWords ad. Different keywords are going to cost you different amounts for clicks depending on their popularity.
Impressions- the number of times your ad appears in the search results in Google. Your ad will be triggered to make an impression when someone searches for one of your keywords. Depending on your competition,how many other people are also using your keyword in their AdWords campaigns.
Clicks – the number of times someone has clicked on your ad.
Click Through Rate (CTR)- used by Google to determine how successful, and hence with Google, how relevant your ads are. Your CTR is the number of times someone has clicked on your ad, divided by the number of impressions it has. Your CTR is extremely important.
Cost Per Conversion- the amount of money you’re going to be paying per conversion for you could be someone continuing to your next page, or it could be someone purchasing something. You don’t want to be paying more per conversion than you’re making per conversion. Google will track your Cost Per Conversion for you and you have to insert some HTML code.
Current Budget- the amount of money you want to spend on a campaign per day. Obviously if you have a set budget that you don’t want to go over, you should set this as your budget. If you don’t, you could get into huge trouble by spending more money than you have.
Adwords has an intuitive online system that takes you through these steps and saves your progress stage-by-stage.Once you get used to the online system, you could download a free Google software called Adwords Editor, which can be installed on your PC or Mac.
- Keyword Research- it helps discover the different keywords or key phrases by which people are currently typing into search engines to find information on a particular topic or solve a specific problem. A few relevant keywords to this topic could be, adwords tutorial, adwords for beginners, adwords learn, adwords basics, google adwords how to, adwords how to.
- Clustering Keywords or Key Phrases into Ad Groups- like emptying a bag of candy on the floor and grouping them by color, group all the reds together, greens together, blues together, so on and so forth. Keyword clusters as very similar, they must have the same intention and root word. People make typos while searching all the time. These are potential keywords too.
- Write Ads for each Ad Group- write two ads for each Ad Group to test and see which has better CTR, keep the following points in mind when you write an Ad.
Title: Must contain the searchers exact Keyword or Key Phrase
Description Sentence 1: What are you offering or What is the benefit?
Description Sentence 2: Price and Call To Action
Display URL: www.YourWebsite.com
Destination URL: Targetted Landing Page URL. It can be in a sub-directory of Display URL.