Ad Words Mgt

Posts Tagged ‘Basic AdWords Rules’

1.       Long List of Keywords- you should not make the list long, you should make it targeted, if you are a software company, keyword “download” may be suitable for your ad. If people click the ad with this keyword, you need to pay much but most probably got zero feedbacks because the cost per click for such a generic keyword will be much higher compared with a more descriptive relevant keyword. Compete with different company on this “download” keyword, include MP3 download site, Musical Website, big software company or even MP3 manufacturer and the price must be much higher. Why not pick a descriptive keyword like “download printing software” to avoid competing with those musical or mp3.

2.       Landing to your home page- when visitor clicks on the ad, you should bring to the page with exact information your ad described and not to a generic home page or welcome page because visitors are busy to look for information. They will skim through the page to locate the information and if they cannot find the information they need, they will close your page and click on another ad.

3.       Missing Keywords in Your Ad- you should add your keywords in to your title and descriptive text. If your ad does not have any relation with your keyword, the quality of your ad will be lower and you need to pay more to get into a higher position. You should keep your ad properly related to your keywords.

Using Google AdWords is probably the efficient way for you to drive traffic to your website, and it can attract potential clients to your business. It also has a lot of graphic design portfolios online, that can target customers in your area by using keyword specific according to your design focus that can really help grow your design business.

By using Google AdWords, you will only need to pay when your ads for your product have clicked on, not when they are displayed in the search results. You just then need to set a monthly limit on your account, so that you can easily limit your Google advertising budget at ay. Creating an AdWords account is easy and simply, you just need to create the headline and description for the ad for your product, and choose what keywords and phrases that will relate to your business, you can limit your ads by geographical location if you want, and set the budget. However, there are advanced users that can bid on keywords for better ad placement.

The Google ads appear in the right column of every search result; within that search results from it will contain your selected keywords. Your ad should contain a title, short description, and a link to your website. You should also consider using Google Analytics to your site; this will show you what keyword users are using to search that will lead them to your site, and this will tie in with your AdWords account.

Google is a very sophisticated and robust technology that can detect very slight variances in any ads that run in their network, and it is important to adhere to their policies for you to have a smooth running campaign for your business. For the most up to date policies, you can sign in to your AdWords account and refer in to the Google AdWords Terms and Conditions section. You can also find the help at the AdWords Help Center and AdWords Learning Center.

One of the most important rules in creating an AdWords campaign is the Display and Destination URL policy. When creating a valid Display and Destination policy you should follow these rules.

• Your Display and Destination URL must provide all users a clear and valid idea of where they will go when they click your link.
• You must also indicate who owns the destination URL
• You must also include the necessary .dot extension like the .com, .net, and etc. and the www. And the http:// is not required to be put on your Display and Destination URL.
• The Display and Destination URL should not be an email address.
• Lastly, your Display and Destination URL must comply with Google’s editorial policy.

These Display and Destination URL policy has a simple rule. However, you have to make sure that all rules are being followed, because if not you will have trouble in displaying you ad or your campaign in Google’s AdWords.