Posts Tagged ‘adwords for beginners’
The outstanding popularity of Google’s search engine is derived from its strong technologically advanced features, as well as the results are its advertising program Adwords. The Google Adwords has many advantages over similar programs that can be found all over the internet.
One of these has been mentioned already, it’s the Adwords Discounter feature. This said feature will lower your cost per click price to one cent above your nearest competitor to allow to stay ahead of his or her ad. This means that you don’t have to be constantly checking if your competitors have lowered their bids, this is for you to minimize your price, Google does this for you.
The way Google Adwords positions your ads is also another great advantage of the program, in Adwords the position of a certain ad is determined by multiplying your CPC (cost per click) by your CTR (click through rate) and not simply by CPC alone as this would allow the big fish to win all the time.
Google’s stipulation that your ads must have a CTR of at least .05%. It means that a company with deep pockets simply can’t outbid the competition, they also have to outwit them by using good ad copy and appropriate keywords. Even if your competition is willing to pay sky high prices for clicks this still won’t save them. If they can’t write good pulling ads they will be dropped from the program, leaving you to move up a position.
It did so with the launch of a keyword-targeted advertising program aimed more towards bigger companies, however it was not until later in the year when Google launched the Google Adwords program. By that they became a mainstream player available to even the smallest of businesses.
The original Adwords program worked well enough. However it worked on the basis of payment by impressions which didn’t guarantee the advertiser a single click, the reason why in February 2002 it received a major overhaul with the introduction of the Google Adwords Select program. Nowadays it’s usually just known as Google Adwords as the original program has been discontinued.
Let’s take on what Google Adwords is. It is Google’s version of the pay-per-click advertising model, it allows you to display ads which link directly to your website when searches are done for your chosen keywords or keyphrases. These ads are located to the right of the results which Google gives you for a search. And they are also displayed on Google’s many partner sites which include AOL, Earthlink, HowStuffWorks and blogger, recently with the launch of Googles Adsense program your ads could also be displayed on websites related to your keywords.
You choose keywords for which your ad will appear when you create a Google Adwords ad, and specify the maximum amount you’re willing to pay for each click, just remember Googles Adwords program uses a PPC model, it means that you only pay when someone actually clicks on your ad and hence visits your website.
What if visitors are clicking on your ad but are not buying, that likely means your ad is working but your site or landing page is not persuading prospective customers to take the next step or that your product or service needs some work to become more competitive and compare what you are offering to what your competitors are offering.
The simplest things can make a dramatic difference, when your landing page is not getting you conversions, change one thing and see what happens over the next day or two. In that way you can determine which changes work, do not be afraid to try possible solutions, knowing that some changes will fail and some will work well.
If your landing pages are not getting enough conversions, make some minor changes to the wording on the page for conversions to start going up, on another page, replaced your very simple order form with a much more elaborate version. Simply change the order form back to the simpler version and sales will pick up again immediately.
The Google AdWords money tree is now planted, optimized, and working to bring you leads and sales. Harvest it, of course, by solid follow-through and providing the best possible service for your clients. Go back from time to time and take a look at your results, make adjustments to your budget and bids as needed. Write another advertisement that takes a slightly different tack, remove an ad that is not producing high quality clicks for you. Make some improvements to your Web site to see the increase your conversion rate.
It is important to pick good keywords, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that are getting you results, and remove keywords that are not working for you and will probably need to run your campaigns for a while before you will have enough information to determine which keywords are succeeding for you.
In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use because people tend to type fast when they search the web. Be sure to include common misspellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:
- coffee
- coffe
- shade grown coffee
- shade grown coffe
- shade grown
- shade coffee
- coffee shade grown
- shade grown coffee migratory birds
- benefits of shade grown coffee
- gourmet coffee
- gourmet coffee beans
- gourmet coffees
- coffee beans
- gourmet coffee beans
- organic coffee
- organic coffee beans
- certified organic coffee
- coffee beans organic
- mail order organic coffee
- bulk coffee
To get more keywords, enter a keyword into the Keyword Tool Box and click on Get More Keywords generating additional keywords, some of which will be relevant to you and some of which will not be relevant and keep the relevant keywords and toss the rest. Now, you have a good starting list, later, you will want to add new keywords and remove non-performing keywords.
Your daily budget for your campaign is the ceiling on your daily spending, you can set this number at whatever you want. It is a good idea to start out with a relatively low daily budget as you refine your AdWords effectiveness, as your ad campaigns succeed and bring you more business, you will likely want to increase your budget. You can start with a daily budget of about $10-$15 per day. You can gradually increase that amount as you fine-tune your approach.
You will need to set a maximum bid that you are willing to pay as a cost per click (CPC) in addition to your daily budget, this requires some trial and error to get right. Being the highest bidder is not really what that you want, but you want to get the most quality clicks you can for your budget. If you bid too high, your CPC will be too high and will eat up your budget too fast. If you bid to low you will not get enough clicks and hence enough sales.
You might try starting with a bid of $2.50, and see what happens for a day or two, then gradually raise or lower the bid, depending on the results. If the clicks consume your daily budget in a couple of hours, then lower your bid, if the advertisements are not getting many clicks then you have to raise your bid. Continue this process until you find the optimal bid.
Step 1 – Conduct Keyword Research and Design Your Google Account Structure- this stage is of major importance to your success, it helps to keep things targeted from the beginning. Draw a circle on a piece of paper with branches coming out containing what you believe to be the most relevant main key phrases. Use the Google Keyword Selector Tool to select a number of relevant and popular key phrases, and search for synonyms and related terms, use other keyword selection sites e.g. nichebot.com, wordtracker.com, and keyworddiscovery.com. Use the Google Traffic Estimator- Set up an ad group for each of these main key phrases and use all the variations of it your have found within each group – single, plural, hyphenated versions etc. N.B. With Yahoo marketing, one phrase covers the single and plural variations but this is NOT the case with Google.
Step 2 – Create Your Adverts- there are only 95 characters for a Google AdWords advert, 25 for the title and 35 each for the two description lines underneath. Do not use characters to sell, the goal is ONLY to get people to click on your advert, put the key phrase in the ad title so it’s in bold as research shows that click through rates are higher if the key phrase is in the advert title. Design a kind of template advert, produce 3 different adverts for each variation, changing the order and arrangement of key phrases within it.
Track the effectiveness of each to see which one works best, test, measure and compare.
Do you want to know how to earn money using Google Adwords? Using it is easily one of the best things you can do for your online business.
1. The Money Making Process- each new Internet user comes a new potential prospect to advertise your services or products to, never in the history of advertising has there been such an effective marketing tool as Google Adwords.
Instant Advertising- Google Adwords makes it very easy for you to get your ad campaign up and running, once you have decided what product or service to advertise. All that remains is setting up your Adwords account, and only a few clicks later, millions of potential prospects will instantly see your ad.
2. How To Make A Buck Or Two- When learning how to earn money using Google Adwords, it’s important to realize the need to drive highly targeted traffic to your site, Adwords is a perfect advertising tool for this.
The techniques must you learn to master when writing a Google ad:
* The headline must grab the attention of your prospect
* The remaining ad lines must quickly describe product benefits and create a call to action
* The url (domain) name should be related to your business or product
If you can make these 3 things work together, then you’ll have a good ad learning to adjust certain words to create a higher click through rate (CTR), which is the percentage of people who click on your ad when they search for the keyword or keywords that your ad is optimized for.
If you feel the need for more information about your keywords, additional columns can be added to the standard layout that is used to reveal even more statistics. These include estimates on a keywords click-through-rate, ad position, impressions and cost and these should all be very familiar stats to regular users of Google’s Traffic Estimator tool.
Advanced Options- not quite as obvious, but definitely as useful as the “categories” feature is the “Advanced Options” link, clicking on this link reveals constraints you can place on your keyword statistics to get an even more realistic view of the performance you can expect from them.
One very useful feature is that you can now restrict your results. You can do it by geographical location and language and you can also investigate the effect that different ‘max cpc’ and ‘daily budget’ limits will have on your keywords performance. Another very interesting new feature is the ability to filter your results based on criteria that you define, you could have the tool show you only those keywords that provide more than 1000 impressions in a month or for which you could obtain a top 3 position for your particular budget constraints.
Is This Tool More Complicated Than It Needs To Be- the new AdWords Keyword Selection Tool certainly provides AdWords advertisers with a very comprehensive view of how your keywords might perform, it is sure that the seasoned AdWords expert will get hours of enjoyment looking at potential keywords for their campaign from every angle imaginable.
For those that are very new to AdWords, the keyword selection tool is going to seem very complicated. The results it provides will be hard to fully understand and many new advertisers are going to be tempted to select an even bigger list of keyword suggestions and add them to their campaign without really doing any proper research on their value.
If you’re thinking that this is going to be good news for Google’s bank balance, then you’re probably right, they’ll probably make lots of extra cash from all the additional keywords these types of advertisers will select. Maybe not so good for the advertiser who may not see a corresponding rise in sales.
The importance of attracting highly targeted traffic to your website cannot be overemphasized and routing traffic to your website can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult, there are a lot of website promotion strategies you can use to drive traffic to your website.
It’s a common business notion that if you want to make money, you have to spend money, one good way of spending money for business gain is through advertising. It brings in the people because through advertising, they know that there is such a company or product in existence. You can see the spurt of traffic growth to your site with the right type of advertising. Even if only a small portion or percentage turns out to be buying customers, it is still a good average of profit generating income.
What it would be like if you could use a keyword selection tool for your AdWords campaign that is better than Google’s? Now you can, Google have announced their new keyword selection tool for AdWords and you can trial it today.
Where To Find the New Keyword Selection Tool- everybody can trial Google’s new keyword tool rather than just a select few. To take part in the trial, log into your AdWords account and click on the “Opportunities” tab then scroll down the left side of your browser and find the “Tools” box, within the box click on the “Keyword Tool” link to show the existing keyword selection tool. At the top of the page will be a link inviting you to “take a look at the new keyword tool”, click on this link to start your trial.
What’s New in the New Google AdWords Keyword Selection Tool- the first change you’re likely to notice is the “categories” tree, this tree lists major niches like “finance”, “home & kitchenware” and “food”. Clicking on the “+” symbol to the left of a category shows sub-niches within the main niche, select the niche that describes your business and Google will reveal a long list of keywords to choose from and use in your AdWords campaign.
With your keyword suggestions, you get the familiar information. We’re all used to like competition levels, estimated costs, local & global search volumes. New features include a trend graph that shows a keywords popularity over time, you can now tell if your keywords popularity is long term.