Google Adwords is not the only source of traffic on the internet, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won’t convert the casual visitor who may or may not be ready to buy what your are selling. Spending money for pay-per-click (PPC) traffic, whether from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic it converts into sales. There are a lot of software products and online services that can track your traffic.
People that have tried Google Adwords have lost their shirt. Some keywords on Google Adwords are cheap, some keyword phrases on Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don’t sell a high-ticket item on your site, even the most enviable sales conversion rate won’t turn a profit. There are a lot of tricks to advertising on Google Adwords, it becomes almost impossible to turn a profit on your advertising.
1. Exact match keywords- Google Adwords has a few different ‘keyword matching options’ available, when a keyword is placed in brackets, it is called an ‘exact match, ‘ means that only when someone enters that exact keyword phrase will your ad appear. By limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase “cheap widgets” or even “widget” singular, since only the keyword “widgets” plural is an exact match.
Google Adwords is not the only source of traffic on the internet, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won’t convert the casual visitor who may or may not be ready to buy what your are selling. Spending money for pay-per-click (PPC) traffic, whether from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic it converts into sales. There are a lot of software products and online services 
that can track your traffic.
People that have tried Google Adwords have lost their shirt. Some keywords on Google Adwords are cheap, some keyword phrases on Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don’t sell a high-ticket item on your site, even the most enviable sales conversion rate won’t turn a profit. There are a lot of tricks to advertising on Google Adwords, it becomes almost impossible to turn a profit on your advertising.
1. Exact match keywords- Google Adwords has a few different ‘keyword matching options’ available, when a keyword is placed in brackets, it is called an ‘exact match, ‘ means that only when someone enters that exact keyword phrase will your ad appear. By limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase “cheap widgets” or even “widget” singular, since only the keyword “widgets” plural is an exact match.