1. Failure to Target Keywords- the most basic mistake you can make using generic keywords will not only raise the cost per click, it will also result in failure to convert clicks into sales. The competition for single word keywords such as “marketing” will be very fierce and that will drive up the cost per click. Many marketers focus on keywords that are very popular but also, very very expensive.
2. Failure to Organize Ad Groups Properly- make sure you organize your Adwords campaigns into closely related Adword groups. From your primary keywords, build a series of tightly focused and related keyword phrases for each ad group. It does not matter how many ad groups you create, the terms within each group are tightly related and not too numerous.
3. Failure to Track Ad Performance- a common but crazy failure when you consider that Google supplies its own free tracking service. If you don’t track your ads you will have no idea which ones are working. You can track individual keywords within the groups, to find which groups are performing best and your best performing keywords within the groups.
4. Failure to Budget Properly- daily budget is one of the factors that Google measures when deciding which adds to prioritise. Single Google ad on a five dollars a day budget is really not going to achieve very much for you, this means that if you have less than $150 a month to invest in Google.
1. Failure to Target Keywords- the most basic mistake you can make using generic keywords will not only raise the cost per click, it will also result in failure to convert clicks into sales. The competition for single word keywords such as “marketing” will be very fierce and that will drive up the cost per click. Many marketers focus on keywords that are very popular but also, very very expensive.
2. Failure to Organize Ad Groups Properly- make sure you organize your Adwords campaigns into closely related Adword groups. From your primary keywords, build a series of tightly focused and related keyword phrases for each ad group. It does not matter how many ad groups you create, the terms within each group are tightly related and not too numerous.
3. Failure to Track Ad Performance- a common but crazy failure when you consider that Google supplies its own free tracking service. If you don’t track your ads you will have no idea which ones are working. You can track individual keywords within the groups, to find which groups are performing best and your best performing keywords within the groups.
4. Failure to Budget Properly- daily budget is one of the factors that Google measures when deciding which adds to prioritise. Single Google ad on a five dollars a day budget is really not going to achieve very much for you, this means that if you have less than $150 a month to invest in Google.