Google Adwords is all about ROI – Return On Investment, you spend money to make money, just like investing in stocks. The beauty is that if you’re smart and follow the right advice, you can pay a few dollars to make fifty or sixty back,now that’s the kind of investment that you wanted to continue to make everyday.
Here are some tips to get you started on a killer return for your money on Adwords:
1. Make sure you use your keywords heavily in your ads and landing pages- simply means your ad title, ad description, ad display URL, in your landing page title, in your landing page meta description and also in the body text of your landing page of course giving you a really good quality score which will in turn reduce the cost per click on that keyword, hence opening up the profit margin for you.
2. Explore cheaper clicks on the content network- Google ads on other people’s web pages are another form of PPC advertising which anyone can activate on the PPC campaign. Select the content network option and pick your placements, these are the types of websites you want your ad to run on. Google automatically suggests high traffic websites based on the keywords you feed it. There’s a high amount of relevance when you start running your ads on these websites. With content network, you can get the same ads in your normal campaign running at ridiculously lower cost per clicks opening up your potential profit margins reducing the risks of breaking.
Google Adwords is all about ROI – Return On Investment, you spend money to make money, just like investing in stocks. The beauty is that if you’re smart and follow the right advice, you can pay a few dollars to make fifty or sixty back,now that’s the kind of investment that you wanted to continue to make everyday.
Here are some tips to get you started on a killer return for your money on Adwords:
1. Make sure you use your keywords heavily in your ads and landing pages- simply means your ad title, ad description, ad display URL, in your landing page title, in your landing page meta description and also in the body text of your landing page of course giving you a really good quality score which will in turn reduce the cost per click on that keyword, hence opening up the profit margin for you.
2. Explore cheaper clicks on the content network- Google ads on other people’s web pages are another form of PPC advertising which anyone can activate on the PPC campaign. Select the content network option and pick your placements, these are the types of websites you want your ad to run on. Google automatically suggests high traffic websites based on the keywords you feed it. There’s a high amount of relevance when you start running your ads on these websites. With content network, you can get the same ads in your normal campaign running at ridiculously lower cost per clicks opening up your potential profit margins reducing the risks of breaking.