For the last 6 years, we have consulted with small businesses routinely who have set up an Adwords campaign, usually the complaints include things like, I receive lots of clicks which costs tons of cash, with very little to show for it, I really have no clue what I am doing on Adwords ? it is too complicated, I do not understand how to set up Analytics or conversion, I have a good set of keywords in my campaigns, but I seem to get too many clicks, for no leads, I have set everything up, but I don?t see my ads anywhere.
Once we get to take a look at the settings in these campaigns it is usually pretty obvious why the company is not achieving the results it expected. Here are 7 Google Adwords mistakes:
1. The website is not designed to be compelling, nor capture leads or sales.
2. Keywords are too broad in nature, like carpet? and ?cleaning?, instead of ?carpet cleaning New York?
3. The keywords are lumped into single adgroups, with out trying to put them into themed groups like, ?carpet cleaning?, ?tile cleaning?, ?upholstery cleaning? are all in a single adgroup.
4. Conversions are not set up. There is no method to track leads and what keyword, ad etc. generated the lead.
5. Ads do not match the keywords, they do not point to the relevant page in the website.
6. Ads are poorly constructed and do not entice visitors.
7. Bid costs are too low relative to daily budgets or vice versa.
For the last 6 years, we have consulted with small businesses routinely who have set up an Adwords campaign, usually the complaints include things like, I receive lots of clicks which costs tons of cash, with very little to show for it, I really have no clue what I am doing on Adwords ? it is too complicated, I do not understand how to set up Analytics or conversion, I have a good set of keywords in my campaigns, but I seem to get too many clicks, for no leads, I have set everything up, but I don?t see my ads anywhere.
Once we get to take a look at the settings in these campaigns it is usually pretty obvious why the company is not achieving the results it expected. Here are 7 Google Adwords mistakes:
- The website is not designed to be compelling, nor capture leads or sales.
- Keywords are too broad in nature, like carpet? and ?cleaning?, instead of ?carpet cleaning New York?
- The keywords are lumped into single adgroups, with out trying to put them into themed groups like, ?carpet cleaning?, ?tile cleaning?, ?upholstery cleaning? are all in a single adgroup.
- Conversions are not set up. There is no method to track leads and what keyword, ad etc. generated the lead.
- Ads do not match the keywords, they do not point to the relevant page in the website.
- Ads are poorly constructed and do not entice visitors.
- Bid costs are too low relative to daily budgets or vice versa.